One of the most important decisions you will make in e-commerce is choosing your product niche. Your niche determines who your audience is, what products you will sell, how you will position your brand, and ultimately how profitable your business can be. A strong niche helps you stand out in a crowded market, makes marketing easier, and builds long-term customer loyalty.

In this course, you will learn exactly how to identify a niche that has both demand and profit potential, while also aligning with your skills, interests, and resources. We will cover how to research trends without chasing short-term fads, how to assess competition in a realistic way, and how to ensure your niche can grow with you over time.

You will also learn practical methods to test your niche before investing heavily. By the end of the course, you will have a shortlist of niche ideas with clear evidence to back them up, and a framework for deciding which one to pursue with confidence.